Tracy Falknor serves as Director of Human Resources for DMA Companies and its affiliates. Tracy began her HR career in 2007 and has consistently worked to expand her Human Resources knowledge by serving as a member of various professional networking groups and organizations, as well as achieving her SHRM-CP designation. Tracy is well versed in HR compliance, employee engagement and retention, comp and bonus structures, organizational structure, employee training and development, recruiting/sourcing and selection strategies, etc. Tracy lists her strengths as her passion for Human Resources, streamlining and simplifying processes, her drive for improving the employee experience, and overall customer service she provides to internal and external customers. She also believes that we should all strive to be a better version of ourselves than the day before.